In the previous post Raspberry Chocolate Almond I showed the watercolour painting illustration of the dark chocolate , raspberry, and almond in realistic style.
Now this watercolor illustration together with the illustration of freshly picked Raspberry, Dark Chocolate and delicious dipped in dark chocolate Almond that I’ve painted in watercolor for my client, are on the packaging and on the shelves of the UK stores.
It is a huge honor to learn that my watercolor illustrations on packaging designs of Migros Company Heath Food were part of German Design Award in 2019.
When I painted these watercolor illustrations in realistic and semi-realistic style, I loved using pure colors that in my opinion look so great on white or washed off backgrounds of packaging. The bright happy look of design rendering is a great plus as well. It is a happy collaboration of skill and creativity.
It is always nice to see how my work appears on the final product.
These watercolor Gooseberries were painted in realistic style. The composition of three berries with the gooseberries leaves at the background, as well as the drop shadows gives a distinctive three dimensional feeling to the painting.
I remember one comment from the customer that came to the store and was attracted to pick up an purchase the product. She said: “Labels are what caught my eye in the shop! Well done Irina. ” It was very sweet of her to confirm for me my guess that my watercolor do “sell” so to speak the product attracting the customers by their beauty.
How wonderful to see my watercolors of various fruits, berries and vegetables on packaging designs of a new brand YoU by Migros in publication of Persoenlich Magazine, in an article about Food Identity and Branding.