It is always so great to see my watercolour illustrations on packaging designs. This watercolor of vanilla I’ve painted for my client a while ago. And now the product is on the shelves of the stores in Europe:
Today I am painting watercolor food illustration of Fennel for my client. The fresh green stalks with the round juicy root system:
The fun process of painting watercolor food illustrations for Packaging is certainly to see the final result of my own creations on the shelves of the stores. Each time I look at this particular Good Night Tea box I remember how I remember painting those purple flowers. Usually, I use professional quality Winsor & Newton watercolour paints. Two stores I get those tubes either Dick Blick or Cheap Joe’s online. And, again, these watercolors or Daniel Smith Watercolors are my first choice. However, I realized that all the professional watercolors are too good of a quality for those purple impressionistic approach flowers. I needed some opaque colors, something that has less pigment and more whites in it. My eye stopped at a children set that I have for paining (testing) coloring books with, and that was to my own surprise exactly what I needed in that case. I painted those watercolour flowers for food packaging design project with Artist’s Loft Watercolor Set for Kids from Michael’s Store; and, it worked just great! I am so happy with the results. Yes, sometimes artist has to come out from the comfort zone and do what needs to be done for the watercolor commission project to satisfy the customer! 🙂
Similar Articles on Watercolor Food Illustrations and helpful links:
Yes, finding artist illustrator for a commission project is not a difficult task for a potential customer. Negotiation of the contract is also quite common and goes quickly. Yet to complete the project and have both party be satisfied is the most difficult part especially when the artist is classically trained. I noticed that sometimes I need to call a Child from within in order to create fresh art pieces.
Today I was painting food illustration for my client – delicious pie, Raspberry Blueberry Redcurrant. Oh, it was hard not to think about tea or coffee while I was painting. As food illustration of pie, its ingredients, was quite repetitious, I first painted a small piece, a slice to show my clients if that what they had in mind: the values, the sizes of the berries, the crust:
After client approved my watercolor slice of pie, I started fearlessly painting berry after berry a whole deliciousness in watercolour using mostly red, blue, and ochre hues as main color palette.
The clients were satisfied, and I was happy that my watercolor painting of this delicious food pretty soon will be appearing on food labels of a product.
It is the most precious moment to see my editorial illustration in a book. This new book – A Watercolour A Day that was written by Oscar Asensio was published by PromoPress just a few days ago. It has 365 helpful tips on watercolor technique and hundreds of paintings by famous artists who excelled in this medium. I am very happy to be invited to participate in this publication. The editors chose my artwork Spring In The Mountains as an example of watercolor dry-on-dry textured painting.
I am holding right now my own paperback copy that publishing agency just sent me. It is a precious gift of colors, techniques, beautiful artworks examples. I love the idea that author and editors explored not only diverse approaches, but as well they invited artists from all over the world to participate in this publication.
It makes this book so universally understandable, and lovely to read. The paintings are amazing. Love every page of this, and hope that more books like that will see public that certainly appreciates the story, easy presentation of a complex subject.
The description of the book explains it all:
Discover the great pleasure and fun of watercoloring with this great tutorial that reveals the techniques to master this medium and bring your creativity to the top, whether you have some expertise or are an amateur watercolorist.
Day by day through a whole year, A Watercolour a Day provides fun tips and useful methods that will show you how to play with shadows and lights and layer glazes to produce your own beautiful hues, create textures, and enhance particular features. This book opens the door to a new way of observing your surroundings and enjoying art and life, making the most of every moment. By the end of this book, you will have incorporated watercoloring into your daily life, and you will be well-equipped to start using these techniques in your portraits, landscapes, interiors, still lives, or abstract patterns and will feel completely at ease designing compositions and painting in situ.
Oscar Asensio is an experienced editor specializing in architecture and interior, industrial, and furniture design as well as healthy living, beauty, and fine art books. He has worked for a wide number of international publishers and his books have been translated into many languages.
The book is available on Amazon
Personally, it is much easier for me to create commissioned editorial illustrations in watercolor than participate in this exciting yet quite challenging project: Horses Coloring And Activity Book for All Ages.
Usually, when I work with my clients on editorial illustrations, it is that the projects are put in place, the budgets are established and I get a good rapport with the customer. I complete the requested piece, client is satisfied; and, I am as an artist and illustrator happy.
In the creation of my own book, I draw and redraw, paint and re-paint. I try to decide the best format for my future co-creators. And, I literally overwhelm myself. A great example with this book. If the Flowers books were quite easy to create: I painted flowers, I drew, and I placed them into the book. On another hand, this Horses book is more than just a coloring book, which customers can purchase, color, and place in the frame into a home decor (see example HERE) . The Horse Coloring book is also an Activity book; but, not only for adults. It is also going to be created for children as well. So, my idea is to make the drawings as simplified and fun as possible yet to have adults to be interested in the coloring them as well. I know from my teaching art experience that children are not afraid to color, yes, yes: adults are! And, than older person gets, then more “doubts” he or she places on one’s courage and desire to succeed. I want to create a book that will unite adults and children. Children will have fun drawing and do activities; and, adults would rejuvenate a Child from within their gorgeous Souls.
Now, you see why commission editorial illustrations for me are much easier to accomplish following business rules. In my personal project of creating horse book there are no rules per se.
Well, this journey will be quite an interesting one. I think I will have to start with the small steps and develop further and further.
Live To Create!