Realistic watercolor at work: Raspberries with leaves and flowers painting illustration for my clients labels and packaging design.
It was such a pleasure to paint those delicious fruit and berries for my client G’s Gourmet Jams.
I was able to use my favorite technique here, realistic approach in watercolor. This technique even though takes a lot of time to accomplish a painting, but it is surely rewarding. Learning from Old Masters of Dutch Still Life, I discovered the truth about my favorite medium, watercolour. The shadow behind the painted fruit and berries illustration allows 3D effect; and, the vivid colors that I used when painting those food illustrations are bringing the artworks to life. Luckily at the time I was painting those scrumptious goodies, I had most of the “models” right next to me. The strawberries and raspberries were from the local Farmers Market. The apricots, blackberries, apples, and blueberries came from my own garden.
And by the time I was ready to paint plums, my friendly neighbor brought a bunch of plums to me. When I cut the plum in half, I’ve noticed a heart shape; my watercolor brush couldn’t stay still until I’ve completed the watercolor plum. And if you notice, the shape of Strawberry was also resembling a heart shape. This can only conclude one very important thing, I do paint with love to watercolor and create food illustrations carefully observing Mother Nature allowing for the beauty of it to come on the paper.
Here are a few pictures of the products, packaging designs and food labels that show who these food illustrations in watercolor look on jams of my client’s production line:
Live To Create!!!
Today I am painting watercolor food illustration of Fennel for my client. The fresh green stalks with the round juicy root system:
It is the most precious moment to see my editorial illustration in a book. This new book – A Watercolour A Day that was written by Oscar Asensio was published by PromoPress just a few days ago. It has 365 helpful tips on watercolor technique and hundreds of paintings by famous artists who excelled in this medium. I am very happy to be invited to participate in this publication. The editors chose my artwork Spring In The Mountains as an example of watercolor dry-on-dry textured painting.
I am holding right now my own paperback copy that publishing agency just sent me. It is a precious gift of colors, techniques, beautiful artworks examples. I love the idea that author and editors explored not only diverse approaches, but as well they invited artists from all over the world to participate in this publication.
It makes this book so universally understandable, and lovely to read. The paintings are amazing. Love every page of this, and hope that more books like that will see public that certainly appreciates the story, easy presentation of a complex subject.
The description of the book explains it all:
Discover the great pleasure and fun of watercoloring with this great tutorial that reveals the techniques to master this medium and bring your creativity to the top, whether you have some expertise or are an amateur watercolorist.
Day by day through a whole year, A Watercolour a Day provides fun tips and useful methods that will show you how to play with shadows and lights and layer glazes to produce your own beautiful hues, create textures, and enhance particular features. This book opens the door to a new way of observing your surroundings and enjoying art and life, making the most of every moment. By the end of this book, you will have incorporated watercoloring into your daily life, and you will be well-equipped to start using these techniques in your portraits, landscapes, interiors, still lives, or abstract patterns and will feel completely at ease designing compositions and painting in situ.
Oscar Asensio is an experienced editor specializing in architecture and interior, industrial, and furniture design as well as healthy living, beauty, and fine art books. He has worked for a wide number of international publishers and his books have been translated into many languages.
The book is available on Amazon
The fun process of painting watercolor food illustrations for Packaging is certainly to see the final result of my own creations on the shelves of the stores. Each time I look at this particular Good Night Tea box I remember how I remember painting those purple flowers. Usually, I use professional quality Winsor & Newton watercolour paints. Two stores I get those tubes either Dick Blick or Cheap Joe’s online. And, again, these watercolors or Daniel Smith Watercolors are my first choice. However, I realized that all the professional watercolors are too good of a quality for those purple impressionistic approach flowers. I needed some opaque colors, something that has less pigment and more whites in it. My eye stopped at a children set that I have for paining (testing) coloring books with, and that was to my own surprise exactly what I needed in that case. I painted those watercolour flowers for food packaging design project with Artist’s Loft Watercolor Set for Kids from Michael’s Store; and, it worked just great! I am so happy with the results. Yes, sometimes artist has to come out from the comfort zone and do what needs to be done for the watercolor commission project to satisfy the customer! 🙂
Similar Articles on Watercolor Food Illustrations and helpful links:
Yes, finding artist illustrator for a commission project is not a difficult task for a potential customer. Negotiation of the contract is also quite common and goes quickly. Yet to complete the project and have both party be satisfied is the most difficult part especially when the artist is classically trained. I noticed that sometimes I need to call a Child from within in order to create fresh art pieces.
Personally, it is much easier for me to create commissioned editorial illustrations in watercolor than participate in this exciting yet quite challenging project: Horses Coloring And Activity Book for All Ages.
Usually, when I work with my clients on editorial illustrations, it is that the projects are put in place, the budgets are established and I get a good rapport with the customer. I complete the requested piece, client is satisfied; and, I am as an artist and illustrator happy.
In the creation of my own book, I draw and redraw, paint and re-paint. I try to decide the best format for my future co-creators. And, I literally overwhelm myself. A great example with this book. If the Flowers books were quite easy to create: I painted flowers, I drew, and I placed them into the book. On another hand, this Horses book is more than just a coloring book, which customers can purchase, color, and place in the frame into a home decor (see example HERE) . The Horse Coloring book is also an Activity book; but, not only for adults. It is also going to be created for children as well. So, my idea is to make the drawings as simplified and fun as possible yet to have adults to be interested in the coloring them as well. I know from my teaching art experience that children are not afraid to color, yes, yes: adults are! And, than older person gets, then more “doubts” he or she places on one’s courage and desire to succeed. I want to create a book that will unite adults and children. Children will have fun drawing and do activities; and, adults would rejuvenate a Child from within their gorgeous Souls.
Now, you see why commission editorial illustrations for me are much easier to accomplish following business rules. In my personal project of creating horse book there are no rules per se.
Well, this journey will be quite an interesting one. I think I will have to start with the small steps and develop further and further.
Live To Create!
Today I want to express my appreciation to an Art Collector who purchased this Purple Ballerinas Silhouettes in Watercolor from Wayfair under my licensing contract. How lovely that people can have this art-piece in their home interior decor now.